Clean Maker Content Guidelines

We know you’re a super talented content creator already!

But we thought we’d give you a few pointers as to the style of your posts for Wic Supplies. 

These guidelines are not restrictive but should be steered towards in order to complete your posts and successfully activate your perks.

Lead with the “Why”

  • Talk about why you chose clean scents: safety for your family/pets, cleaner burn, no chemical after-smell.

Lean into Sensory Storytelling

  • Describe what you smell and how it makes you feel: fresh linen, warm vanilla hug, crisp forest air.

Showcase Performance

  • Call out things like strong scent-throw, clean wick performance, and no “off” notes.

Be Authentic & Relatable

  • Keep your tone conversational (“I,” “you,” “we”). Emotion: warmth, trust, excitement.

Give a Mini “Tutorial”

  • Showcase how you use the fragrance as a part of your candle making process.

Give a Mini “Tutorial”

  • Invite your followers to try it for themselves: “Tap the link in the caption to grab yours,” or “DM me with your favourite scent!”

 

Tone & style

Warm & Genuine: Imagine you’re chatting with a friend about your new favorite candle.

Upbeat & Inspiring: Light energy—no hard sells.

Visual & Vivid: Use adjectives that paint a picture and stir nostalgia.

 

how to activate perks

Make sure you tag Wic Supplies in all of your content so we can verify and get your perks activated quick and easy!